Information about the last editions of the chair teachers of marketing
Illyashenko S.Ì.
Management of innovation development: problems, concepts, methods: Textbook. – Sumy: PHTD „University book”, 2003. – P. 278 [10 p.]
In the given textbook there are examined theoretical and methodical bases of management at market bases with the processes of innovation development of managing subjects in unstable market environment of transition economy. There have been stated conceptional bases of forming of organization-economic mechanism of management, proffered a criterial and methodical bases for realization of its functions. The textbook contains a wide number of examples and facts that illustrate theoretical positions.
It is meant for experts on the problems of management of the innovation development process of separate subjects of economical activity and economy of the country on the whole. It is meant for students of economical specialties of the higher educational institutions, post-graduates, teachers, and also a wide circle of readers who are interested in the problems of innovation management and marketing innovations.
Teletov Î.S.,
Marketing in industry: Textbook. – Ê.: CUL. – 2005. – 248 p.
In the textbook there have been stated a total of positions, which reveal the core of marketing activity in industry, and the main problems, which workers of the corresponding services of industrial enterprises have to settle under the conditions of market economy. There have been given a considerable number of examples in the book from the practice of native industrial enterprises, which have been collected immediately by the author or under his management, there has been proffered a complex of questions, tests and calculation tasks, which passed approbation at higher educational institutions of Ukraine.
The book is meant for students of economic specialties of higher educational institutions of all the forms of education, listeners of the faculty of experts retraining and also can be useful for experts of industrial enterprises (managers, specialists on marketing, producers, economists, developers of new equipment etc.) and to all those who wish to master the bases of marketing in industry by themselves.
Illyashenko S.Ì.
Economic risk: Textbook. – Ê.: Centre of educational literature, 2004. – 220 p.
Methodological and theoretical-methodical bases of quantitative analysis and taking into account the risk of different kinds of activity of enterprises and establishments are examined in the book. There have been stated the main methods of reducing the risk, and also rules of taking optimal managing decisions with taking into account factors of incomplete distinctness and risk. It contains a great amount of examples and facts that illustrate theoretical positions.
It is meant for teachers, post-graduates and students of economic specialties of higher educational institutions, managers and economists of enterprises and establishments of different fields, forms of property and management, and also a wide circle of readers who are interested in the problems of modern economy.
Ñ.Ì. Illyashenko, V.V. Bozhkova
Management of ecologic innovation risks: Monograph / edited by Doctor of Economic Sciences, professor S.Ì. Illyashenko. – Sumy: PHTD “University book”, 2004. – 223 p.
In the monograph there are examined methodological and theoretical-methodical bases of multi-factor analysis, calculation and management of ecologic risks of innovation projects in transitive economy at the bases of the conception of ecologically balanced steady social-economic development.
But for theoretical calculations, the work includes the description of concrete methods and examples of their practical application.
It is meant for experts on the questions of innovation management, economic risk, economy of nature management, teachers, post-graduates and students of higher educational institutions of the corresponding specialties, and also a wide circle of not indifferent to the ecological-economical problems of readers.
Marketing: bachelor course: Textbook / General edited by Doctor of Economic Sciences, professor S.Ì. Illyashenko. - Sumy: PHTD «University book», 2004. - 976 p.
In the given textbook there are examined theoretical and methodical bases of marketing in the volumes of special normative disciplines, which are taught at the higher educational institutions within the borders of the post-graduate course for bachelor`s degree on the specialty «Marketing», and also special author disciplines, which broaden the outlook and deepen preparation of experts in the course of conception of stable ecologic-social-economic development. It contains a great number of examples and facts, which illustrate theoretical positions.
It is meant for teachers, post-graduates and students of economic specialties, and also those, who study marketing at non-economic specialties of the higher educational institutions. It will be useful for managers and leading experts at enterprises of different fields and a wide circle of readers interested in the problems of marketing.
Management and marketing innovations: Monograph / General edited by Doctor of Economic Sciences, professor S.Ì. Illyashenko. – Sumy: PHTD “University book”, 2004. - p.
In the monograph there are examined theoretical-methodical problems of management at macro- and micro levels with the processes of innovation development of subjects of the economical activity. Theoretical and applied aspects of management and marketing innovations, ecologic marketing, management of innovation risks, motivation of innovation activity, role of innovations in ensuring of economical safety of enterprises, rationalization of choice of innovation development directions are investigated.
It is meant for experts in the field of innovative management and marketing innovations, teachers, post-graduates and students of economic specialties of higher educational institutions.
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